In moments of crisis or emerging news , the need for impartial information and accurate updates from the media is far over the need for intriguing and sometimes questionable stories that are published in tabloids. Since the outbreak of COVID-19, the need for honest news has risen to new heights. In this blog post, we will examine how widely-used and important media outlets such as the BBC are becoming more well-known and less judgmental.
According to research conducted by the Havas Media Group "The BBC is now the most trusted news source on Coronavirus, with 64% of respondents selecting the BBC as a trustworthy source of information from a list of media companies. The public-service broadcaster topped Sky News, which was voted for by 29% of the participants and was being followed by The Guardian (15 %)." The Covid-19 Media Behaviours Report, which interviewed nearly 1,500 participants, found that more than half (53 percent) of Brits use BBC News more than before COVID-19 hit the UK - more than double the percentage of viewers who use any other network.
The BBC isn't the only one experiencing record traffic.
While the BBC is a major source of news around the world however, it's not unusual for key markets such as America to require independent and impartial news. There aren't many news outlets that consumers can turn to that don't have some form of political leaning. It's almost always in support of Trump or against him, and that theme hasn't seemed to dissipate during the emergence and continued threat of COVID-19.
Over the past month the BBC has grown its unique audience from 43 million to just over 55 million, and isn't showing any signs of slowing down. While partisan bickering and praise for Trump's administration might be enjoyable at other times, it is essential to have a neutral news source when in crisis. The BBC seems to solve that issue. In numerous polls the BBC has been ranked the top of the list when asked about qualities like "trustworthy", "Inspiring" and "reliable".
The same is true for those advertising on BBC.com. A recent study of North American consumers asked us "If you were an advertiser, what news site would you pick to ensure the credibility of your advertisement?"
At a time when consumers are using unbiased news at an unimaginable scale it's important that educational institutions are perceived in the same way that the BBC is. You'll be respected and trustworthy by aligning your company's values to those of the BBC. Utilizing BBC as a platform you can share your own takes on the current situation and offer solutions for the market that are swiftly moving towards an online learning environment
Through Educates its exclusive relationship with BBC we are able to put you in touch with their world-wide audience and help you communicate your key messages in an ever-changing market. We can also target your target audience by making use of the BBC's LOTAME audiences which include those who are interested in UG or PG levels of courses